Privacy Policy

At be.Bold, we value your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website, make a purchase, or otherwise interact with us. It is intended for use in Singapore and should be read in accordance with the Personal Data Protection Act 2012 (PDPA).

By accessing our website, placing an order, or providing us with your personal data, you consent to the practices described in this Privacy Policy.

1. Personal Data We Collect

We may collect and process the following personal data, where applicable:

Name.
Email address.
Contact number.
Billing and shipping address.
Payment and transaction details.
Order history.
Account login information, if you create an account.
Communications you send to us.
Device, browser, and website usage information.
Cookies and similar tracking data.
Any other information you choose to provide.

2. How We Collect Personal Data

We may collect personal data when you:

Browse or interact with our website.
Place an order or create an account.
Subscribe to our newsletter or marketing communications.
Contact us by email, form, phone, or social media.
Participate in promotions, surveys, or events.
Interact with our advertisements or campaigns.

We may also receive personal data from third parties such as payment processors, delivery partners, analytics providers, and marketing platforms.

3. Purposes for Which We Use Personal Data

We may collect, use, disclose, and process your personal data for the following purposes:

To process and fulfil your orders.
To arrange delivery, returns, and exchanges.
To manage payments, refunds, and store credit.
To communicate with you regarding your account, order, or enquiry.
To provide customer support and respond to requests.
To send administrative, service, and transaction-related communications.
To send marketing communications, where permitted and/or with your consent.
To improve our website, products, services, operations, and customer experience.
To analyse website traffic, performance, and customer behaviour.
To detect, prevent, and investigate fraud, misuse, or security incidents.
To comply with applicable laws, regulations, and contractual obligations.
For any other purpose reasonably related to the above.

4. Consent and PDPA

Where required under the PDPA, we will obtain your consent before collecting, using, or disclosing your personal data for the relevant purpose.

By voluntarily providing your personal data to us, you consent to our collection, use, disclosure, and processing of your personal data for the purposes set out in this Privacy Policy, unless you inform us otherwise.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we may be unable to continue providing certain services to you.

5. Disclosure of Personal Data

We may disclose your personal data to the following parties where necessary for the purposes described above:

Payment service providers.
Delivery and logistics partners.
Website hosting, IT, and cloud service providers.
Analytics, advertising, and marketing partners.
Customer relationship management and communications platforms.
Professional advisers, auditors, or insurers.
Government agencies, regulatory authorities, or law enforcement, where required or authorised by law.

We take reasonable steps to ensure that any third party receiving personal data from us handles it in accordance with applicable privacy obligations.

6. Marketing Communications

If you opt in to receive marketing communications, we may send you updates about new arrivals, launches, promotions, and brand news that we believe may be of interest to you.

You may opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly. We will process your request within a reasonable timeframe.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience and understand how our website is used.

These technologies may be used to:

Remember your preferences.
Keep items in your shopping cart.
Support secure website functionality.
Measure website traffic and performance.
Analyse visitor behaviour.
Personalise content and marketing where applicable.

You may adjust your browser settings to refuse or delete cookies. However, some parts of our website may not function properly if cookies are disabled.

8. Data Retention

We retain personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required for legal, accounting, regulatory, or business purposes.

9. Protection of Personal Data

We take reasonable administrative, technical, and physical measures to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Access and Correction

Subject to the PDPA and applicable law, you may request access to or correction of personal data we hold about you. If you would like to make such a request, please contact us using the details below.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third-party sites, and we encourage you to review their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any revised version will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us at hello@bebold.com.sg.